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The Farmvilie Herald PUBLISHED EVERY TUESDAY AND FRIDAY J. B. WALL. Owner and Publisher Subscription Rates In Virginia V Year (By Mail) . $3.00 6 Months (By Mail) ... $1.75 1 Year (By Carrier in Farmvilie) . $3.50 1 Month (Bv Carrier in Farmvilie) . $ .35

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All communications and monies should be addressed to THE HERALD. Farmville. Virginia Entered as second-class matter at the postoffice at Farmville. Virginia, under Act of Congress of March 3, 1175#

TUESDAY, APRIL 16, 1957

Southern. Culture Institute

T ONGWOOD College will perform a pub ^J lie service through its Institute of Southern Culture to be held Friday, April - 26. Three outstanding scholars of varied backgrounds will lecture during the day’s program to be held in the Student Activi ties Building Lounge at 11 a. m.. 4 p. m. and 8 p. m. Dr. Francis B. Simkins. professor of his tory at Longwood College, a native of South Carolina, author and lecturer, will have as his subject: Education That Does n’t Educate: The Persistence of Virginia Folkways. Dr. Louis D. Rubin, .Jr., associate editor of the Richmond News-Leader, a historian and literary critic, will speak on: The Im age of an Army: The Confederate War in Southern Literature, Dr. Gardner B. Taplin, a native of New Englond, teacher-lecturer-author, associate professor of English at Longwood College, has for his subject: Critical Essays in the Southern Literary Messenger. A decond institute of lectures will be

held on July 10, with outstanding speak ers. The two institutes are supported financ ially by the Longwood College Alumnae Association and sponsored by the College. This is the first institute to be devoted spe cifically to the study of Southern culture, so far as can be determined. In these days pf national and international changes and attacks on Southern background both open and subtle in the press, T-Y, and theatre, this institute has an added interest. South ern culture needs to be understood and strengthened at home, and explained in other areas of the nation. The intriguing subjects under discussion and the varied scholarship and experience of the lecturers whet the curiosity and challenge the inter est of all of those who have an interest in the South and its importance to the na tion. Longwood College and the Alumnae As sociation are to be congratulated upon bringing this series complimentary to the people of this area.

When Is Easter

F1 ASTER is the happiest of the ecclesiasti ^ cal observances during the year. This is natural, in that Easter commemorates the Resurrection. But for many years there were differ ences of opinion on the proper date for the observance of the Resurrection. It was finally decided that the date should be the Sunday following the first full moon after the Spring equinox.

Since the Vernal Equinox occurs on March 20th, 21st or 22nd, the date of East er shifts with the cycles of the moon, the moon completing its o w n cycle every twenty-nine days. This allows Easter to fall on various dates between March 22nd and April 25th. This year Easter falls late on the 21st of April, almost a month later than is some times the case.

Cost of Living LTp

ANCE again, rising: costs have hit the ' family budget. This was driven home recently by the Government announcement that its consumer price index had risen 0.4 par cent more to a record high of 118.7 per ‘"lit of the 1947-49 average, during the month ended in mid-February. This was the sixth consecutive monthly • in and the sharpest since October. It was pointed out that food and housing were the two groups most responsible for the jump, although all major areas of goods' and sendees except apparel moved up. In presenting the report. Ewan Clague, Commissioner of Labor Statistics, declined to make an estimate of the movement in the index for next month. Over the rest of tile year, he said, there was some reason to expert the price of automobiles and many household durable goods to de cline. largely ;is a result of sluggish de

mand, with a resulting drop in the consum er price index. The rise in the index in February brought automatic pay raises to about 135, 000 workers, mostly in the aircraft indus try. The typical increase was 2 cents an hour. However, the increase in consumer prices meant that the buying power of the aver age factory worker’s paycheck declined in February, despite a small increase in dol lar amount. Average weekly earnings were $74.99 after taxes for a worker with three dependents!, up 5 per cent since a year ago, but, because of price rises, these earnings will buy only one per cent more than a year ago. Hardest hit by the rising cost of living is the citizen with a fixed income, or those living on pensions, and the salaried worker, whose paycheck is not automatically in creased as the cost of living rises.

Babson Discusses The Citrus Industry

Babson Park. Mass , April n.— When a very small boy I remember my father driving bis horse and buggy to Salem. 15 miles away, to ret an orange for his very sick aunt. Those were the days when no Christmas was complete unless we found a" orange in the toe of the st eking which we hung by the fire side before going to bed on Christ mas Eve. I remember later one orange was given by the public school principal as a reward for having perfect attendance for the entire school year Growth of the Orange Industry In 19(H) the entire state of Florida produced Only 1.000.000 boxes of oranges. In 1923. when I first came to Florida, production was only 10.000.0000 boxes This year it will be 95.000.0000 or 100.0000000 boxes. With babies continuing to be given orange Juice as their first food and w th continued heavy advertising, nothing can stop the demand for o'ange .mice Furthermore, there have been great improvements and developments in the indusry. When I first came to Florida win ters only, "whole fruit" was shipped out of the state and sold. Then, about 25. years ago, the co-opera tives were developed and some orange juice was then canned. This, however, always had a little bitter taste. Some 10 years ago the "frozen concentrate" was invented. This gives exactly the same taste as the fresh juice and has greatly increased the consumption of orange juice as well as the health of the entire nation. The American Habit Most orange juice is drunk just before breakfast. This means that the frozen concentrate must be mixed with water and thoroughly melted some, ten minutes before

i serving. This has caused a growing | demand for a new product known as "chilled" orange juice. As soon as this juice is squeezed from the orange it is stored and ransported to the large cities of the North in refrigerated trucks at about 40 de grees temperature, so that the juice : holds its perfect flavor. It is then put in paper cartons and delivered by the dairy companies along with the morning milk. As a result, the housewife can lie in bed ten min utes longer This is taking on like wild fire. Although citrus fruits can be safely raised in only a small part of Florida and the United States, yet there is competition between Florida. Texas. Arizona, and especi ally California The latter state, however, is growing so fast that orange groves are becoming more valuable as home sites and citrus production is decreasing. Keeping up to Date All of this competition results in constantly improved quality and in keeping the price within the reach of all families. Hence, with the con stant growth in population, demand will continue to Increase But North America is not the only market for citrus juices. Foreign governments are also recognizing their great health value. The English government is buying the juice in a super-concentrated non - refrigerated form, like mo lasses. and distributing it to its babies to supplement a small supply received from Spain, Italy, and other Mediterranean sources. To s et good products, however, these countries must import phosphate and other fertilizer chemicals, most of wluch come from Florida close by the center of the Florida citrus industry. This gives Florida an ad

vantage over all the world. Great Opportunities Are Elsewhere I. however, am not telling this story about the citrus industry just to boom Florida. I am telling it to show what a group of farmers can do by uniting in co-operatives and getting the help of research and advertising. The citrus industry has never had subsidies or price guarantees. It has fought its own battles without any limiting of 1 acreage or government loans on sur plus crops. When cannot the farmers of our ' Central West and South do the same | thing with their surplus corn, wheat, cotton, and other products? Henry Ford once said to me: “When the farmers wake up and quit crying on Uncle Sam's shoulders they can find a great use and market for their products as raw materials in industry.” Agriculture needs a great leader like Henry Ford and the national advertising which the hum ble citrus growers of Florida are giving their products.

Mt. Zion Church Sets Easter Observance Mt. Zion Baptist church, near New Canton,, will hold an Easter sunrise service April 21 at 5:30 a. m. AH denominations in the vicin ity are invited to attend. The service will be led by the pastor. Rev. J. R Hodges. Special music will be furnished by the church choir. The largest public library in the United States is at Cleveland, Ohio, which has 2,819.142 volumes. \

Letters To Editor “I’m Building A Bridge For Him” Editor. The Herald: One of the most appalling com ments on our present way of life is that too many of our hospital beds are occupied by patients with nervous and mental troubles. Some have talent, beauty, riches, and fame. But the priceless ingredient is lacking which makes the other possessions become a hideous tor ment. This missing ingredient is peace of . mind, it is the end of re ligion, the object of philosophy: the dream of the wretched, the quest of the whole world. If you lp©k carefully among the people you know, not neglecting yourself, you see that not one of them is happy who does not love. Without love all is futility. Sanity and life itself would cease to exist. "Faith. Hope. Love''—love is the greatest, but faith is the first, with out which the others cannot develop This world was made to love in. But doing clear# the mind. If any one's heart is full of love, and his hands full of service, he has no morbid "problems." He has solved the riddle of life. If you build a house or construct a road or a bridge, you are in a sense building for others, for you cannot use these things alone. One of the best poems extolling the merit and service of a bridge builder was written by Will Allen Dromgoole. Here it is: An old man trudging a lone highway « Came at the evening, cold and gray. To a chasm, vast and deep

ABOUT TO FLIP? /ft

1' wp Relax with the friendly "Pepper Upper" I_I

ami wide. The old man crossed in the twilight dim. The sullen stream had no fear for him. But when he was safe on the other side. He built, a bridge to span the tide. "Old man," said a fellow pil grim near. "You are wasting your time building here. You've crossed the stream at the close of day And you never again will come this way." The old man lifted his fine gray head. "In the path I have come, my * friend." he said "There fulloweth after me to day A youth whose feet must pass this way. The chasm that was as naught to me, To the fair-haired youth may a pitfall be He. too. must cross in twi light dim. Good friend. I am building a bridge for him." With kind regards to the staff of the Herald. I am.

Double Check This .) the beginning of the inding. so I'm told, of just what I don't know but with the Re publicans in we are likely tp wind ap with only two mails, male and female. Where they get the idea af stopping business to save money beats my time Anybody'd think the old boat was about to sink. In the campaign the great cry and promise was economy and cut expenditures, now they're in and it's billions or bust. The Democrats closed down all the banks and the Republicans closed all the PostOffices . . . we should live so long. This may bring about a high postage rate that may do away with so-called •■junk” mail. Only the well to do will be able to carry on any kind of follow up correspondence by mail. Mail ord er concerns will set up their own mail service handled by their own trucks. That "the mail must go” is just another bubble that bust ed. Tile goverment must be run at a proffit, suffer who may. We could do even without the Presi dent these days ... let the nation grow up in pines and ignorance. Even progress gets lousy in this administration . . GOP. and the Dixie Deal. Almond charges the O O P. Ad ministration with using Federal Judicial as bait. etc. Dalton de

i i nies . that's about all the Re- j publicaiis do is deny. Thanks for reading . . . better j think next time. Yours, J Marvin Brown Civic Oration Contest Set in Burkeville Burkeville Elementary School students will discuss "History Makintj Headlines" April 25, vvnen the Modern Woodmen of Ameri can sponsor a civic oration con test. The contest will he held at 1 p. m .'in the Burkeville auditor ium. Medals will be giver, to the

first, second and third place win ners. Judges of the contest will be J J Morrtssette, Mrs D. C Mil ton and Mrs. Elizabeth Agnew Speeches wil be Judged 50 pet cent on subject matte;. 20 p-t cent on delivery and poise. 20 per cent on diction and enunciation and 10 percent on length. Thomas Stafford. Butkeville principal, will supervise the con test. S. W Worsham, of the Mod ern Woodmen, will pre-ent the awards. The program is a part of a nationwide one sponsored by the Modern Woodmen ,n then woik with young people.

/"DAV'C DRUG STORE I 13KAY 5 TRULY A I

Cordially yours, Everett A. Trent Clayville, Va, Pvt. Charles Morgan At Fort Jackson, S. C. Private Charles R. Morgan, son ! of Mr. and Mrs R. I,. Morgan, -of Andersonville, is at Fort Jack son, S. C„ undergoing basic mil | itary training. He will be at the Army’s large Infantry training center for e.ght weeks of basic instruction. Addi tional infantry trailing or speci alist instruction will follow for another eight weeks, Prince Edward Sends Selectee To Army John Henry Morton, of Prince Edward county was inducted into military service with the Army April 3 through the Selective Service System. The announcement, was made Saturday by Local Board 96 at Farmville.

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THE PHARMACISTS I

I Gray's Drug Store i PHONE 56 FARMVILLE, VA. PHONE 57 I

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