serving. This has caused a growing | demand for a new product known as "chilled" orange juice. As soon as this juice is squeezed from the orange it is stored and ransported to the large cities of the North in refrigerated trucks at about 40 de grees temperature, so that the juice : holds its perfect flavor. It is then put in paper cartons and delivered by the dairy companies along with the morning milk. As a result, the housewife can lie in bed ten min utes longer This is taking on like wild fire. Although citrus fruits can be safely raised in only a small part of Florida and the United States, yet there is competition between Florida. Texas. Arizona, and especi ally California The latter state, however, is growing so fast that orange groves are becoming more valuable as home sites and citrus production is decreasing. Keeping up to Date All of this competition results in constantly improved quality and in keeping the price within the reach of all families. Hence, with the con stant growth in population, demand will continue to Increase But North America is not the only market for citrus juices. Foreign governments are also recognizing their great health value. The English government is buying the juice in a super-concentrated non - refrigerated form, like mo lasses. and distributing it to its babies to supplement a small supply received from Spain, Italy, and other Mediterranean sources. To s et good products, however, these countries must import phosphate and other fertilizer chemicals, most of wluch come from Florida close by the center of the Florida citrus industry. This gives Florida an ad

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