You’ve got to Value Check thia new Ford’* 4I| "Worth More” feature* to know why Ford’s worth more when you buy it . . . worth more when you »ell it! In this new ’53 Ford you’ll find not only a new concept of driving comfort... you'll find more of the things you want and nud than in any other car ever built. You’ll find the 'r(io” you need, in Ford’* high-compression V-8 and Six engines. You’ll find unhindered visibility . . . ea*y han dling, braking and parking. And you'll discover stvle-setting beauty. No wonder it's the New Standard of the American Road.

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