Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 3 · from the scan, no model involved

Ford is the lowost priced of the low-price three! The ’57 Ford, for all its expensive-car features, is the lowest priced of the low-price three.* Another reason why smart buyers everywhere say, “Little budgets love big Fords!”
* Based on comparison of manufacturer•*
a suggested retail delivered pries•
67.1%