Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 5 · from the scan, no model involved

IMMEDIATE LUMP SUM to pay for last expenses .. $ 2,000 EMERGENCY INCOME OP $200 MONTHLY , ,t for 12 full months.$ 2,400 THEN-AN INCOME OF $100 MONTHLY beginning the *13th month following death and continuing for U full years .... $10,000
67.3%