Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 3 · from the scan, no model involved

SIEGLER GUARANTEES MO^E AND HOTTER HEAT OVER TOUR FLOORS
v R. L RECTOR
Seigler Sales and Service Qz v. Flint Hill, Va.. Phone Wash. 2588
57.6%