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Page 10 · column 5 of 7 · from the scan, no model involved

America's Cun fsmilins an traditionally thrifty. The same pattern of thrift is found in Virginia. It Is only natural, therefore, that the response of Virginia farm families to one of the oldest forms of thrift --the trading stamp—is so noticeable. Today, about 118,771! farm families save them. You might also say that these savers constitute the largest single (ton group in the state. During 1957 alone, thousands of dollars worth of trading stamp merchandise went iafo farm households in the state, and every 2 seconds * farm family it redeeming trading stamps. f
48.7%