Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 2 of 6 · from the scan, no model involved

Pi '/ TRICYCLES ^ * WAGONS ' SLEDS
'>;. .* --■ * • , ; v ; • f&l RECORDPLAYERS '% [Mi f: I ROLLER SKATES :... ■ INSTRUCTIVE TOY$ if V BICYCLES
'4P tfl <■*,: . ; :
45.4%