Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 3 · from the scan, no model involved

DUNCAN
INSURANCE CORPORATION REAL ESTATE and INSURANCE Telephone 800 P.' 0. Box 8‘>2
DUNCAN BUILDING ; ■ V’ FRONT ROYAL, VIRGINIA A. B. HONTS HOWARD A. DUNCAN •J j ■ -k .. ;
60.1%