Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 3 of 4 · from the scan, no model involved

Rappahannock Home Mutual Fire Insurance Co. Washington, Virginia “if PAYS TO DEAL AT HOME” Rates Par $1,000 Personal property 11 SO in otter $3.00 except P.bllc property wfw ’
57.3%