Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 1 of 6 · from the scan, no model involved

'flia-first choice.
-the last word 3E’S PUCE-SETTINGS (Knife, Fork, Teaspoon) from *17-M Federal Tax Included EXPERT ENGRAVING WATCH AND GOLD REPAIRING OF ALL KINDS '
72.1%