Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 1 · column 3 of 6 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

Apple Juice Plant

Answers Growers’

Small Apple’ Problem

Beyond Sperryville in the heart of Va’s. Apple Country is a native industry that has answered live industry thaat has answered the prayer of many a Rappahannock Apple Grower. Here is the home of the Skyline Drive—Red Cheelc brands of Apple Juice .* . .

In the summer of 1941 around 30 Rappahannock Apple GrowersT combined forces to seek a solution' to an age-old problem. Agreed, \ there status had improved since) the introduction of the series of packing sheds into the county. But there yet remained a problem which, though seemingly small, in, the period of a season reached alarming stature. This was the problem involving a fruit that is high in quality, but small in size. The smallness would eliminate it from marketing through the regular packing sheds and too it would bring the owner a very low price on the fresh market. Naturally the fruit grower would take a loss—a hammering one.

In this and successive meetings was born the idea of an Apple; Juice Plant, wherein these apples would be consumed and the losses would be turned, eventually, into profits.

85.3%