Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 5 of 7 · from the scan, no model involved

1 A. C. C. 1 Farmall F20 1 John Deere H 1 1350 Diesel Demo.
TRUCKS
1—1950 GMC 1%-ton 1—1951 Ford %-ton 1—1960 Ford %-ton 1—1952 Dodge 2 ton 1—1952 L 110 %-ton 1—1951 L120 %-ton
58.4%