Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 4 of 5 · from the scan, no model involved

See John O. Huddleston, the Blue Gross-Blue Shield representative in your area. He’ll explain how YOUR company
Ican provide FIVE FIGURE pro" tection against the big hospital and medical bills through MAJOR MED-X. I BLUE CROSS-BLUE SHIELD
79.7%