Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 2 of 3 · from the scan, no model involved

DUNCAN INSURANCE CORPORATION REAL ESTATE and INSURANCE Telephone 800 P.0, Box 852 DUNCAN BUILDING
FR£>NT ROYAL, VIRGINIA A. B. HONTS HOWARD A. DUNCAN
76.9%