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Page 6 · column 3 of 4 · from the scan, no model involved
Midd has now brought fashion excitement to the watch you never have to wind. The world’s tiniest self-winding watch, small enough to fit her fashion schemes — and dreams!
Yet, | this splendid miniature is remarkably sturdy and jaccurate — completely at ease around the house, the golf course, or the ballroom. Sudden jolts can’t harm it Magnetic currents from motors or . appliances can’t affect it Dust can’t penetrate its if' case. And nothing can dismay its unbreakable mainspring. The worry-free watch! \ A Mido winds itself as you wear it with every i
slight motion of your arm. The mainspring stays ] wound to exactly the right tension. Never c overwound. Never imderwound. I
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