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Vve carry on a; broad program designed to keep more people traveling within the United States and we are now beginning to get into- the matter of getting-people from all over the! world to visit the United States. | ^ : You’ll note that! th* topic of my talk is “Tourist Business 'Is An Industry.” FiAt I want to belabor that word “tounW’ a little bit. A tourist is a fine thing, we’re all for him, he’s the man! we're trying to attract to our communities by most of the work we dp. But when you talk about the travel business in terms of tourists. yPu sadly limit the area of your thinking.
A tourist is a; traveler wnose purpose is recreation. Whereas, if you use the broader term travel, you’re talking about everybody who’s on the move; and if you try to understand the scope and import-, knee of the travel industry you’re, talking about a; different thing than the tourist business which is inclined to be seasonal. You are eliminating from: consideration a great many things. - l ■ * i
Our association defines travel as “movements of persons involving; overnight stops away from home/* We figure that j if you’re away from home you hive become a customer of the travel industry. - You have to buy accommodations, food, entertainment, services of different kinds, and perhaps special articles of clothing and eq»-v
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Now, delightful...
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