Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 2 of 3 · from the scan, no model involved

BIG DIFFERENCE IN RIDE Plymouth’s famous Torsion-Aire Ride is the most comfortable ride on the road. It acts as a built-in roadleveller—it virtually eliminates roll or sway on turns —front end dive on stops. And it’s yours at no extra cost on Plymouth.
BUT «5U DONT PAY FOR THE DIFFERENCE
The top-selling, low-price cars are all priced about the . same but only PLYMOUTH gives you tire Big Difference for your money.
77.6%