Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 11 · from the scan, no model involved

r.xoii ASPIRIN loo's, 5 gr. Ilf. 64< 2 for 65c No finer quality j aspirin made at any
58.2%