Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 1 of 3 · from the scan, no model involved

Win-Place-t-Show Picker In the 1958 National One-Row Com Picking Contoit . . . took 6 oat of the tint 9 placet in national one-raw torn* petition»
Picks Cleanest— Damp or Dry
67.2%