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The clipping this text was read from
The clipping this text was read from

NEWSPAPERMEN like to think that their readers share their understanding of their business, but such is not the case. From time to time, it becomes necessary to re-state — for the record some basic policy considerations. Stated as simply as possible, it boils down to this: • The news columns are devoted to reports about governmental, civic and individual activities. • The editorial columns are reserved by the publishers for commentary and statements of opinion. • The advertising columns are available, at a price, to those who wish to promote merchandise, activities or ideas. That’s a simple explanation of a newspaper s function, with due allowance for nuances of application in all three categories. But it is not always a simple matter to translate the generalities into specific, day-to-day situations. Take the advertising columns as an example. Because we print a specific advertisement does not mean that we agree with the ideas expressed, endorse the product which is featured, or recommend the activity being described.

We have certain obligations to guard, to the best of our ability, against fraudulent advertising, and if there are legal questions raised by, say, a political ad, we do as any prudent citizen would and consult a lawyer first.

BUT, GENERALLY, a newspaper should be open to all viewpoints, to all persons who wish to extoll their businesses, their ideas, or their opinions.□

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