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enue 99.1 per cent of its cost.
If this is^rue, of course, it means, too, that the stated $220, 000,000 deficit on second-class mail (publications) and the $172, 000,000 deficit on third-class (largely advertising matter) are much greater than that—and that the stated profit on fourth-class (parcel post), which is not given a rate increase in the bill, has been wiped out.
As to the second-class subsidy, the committee commented ih its report on some of the magazines enjoying it:
“The educational value of second-class mail has been urged in support of the present second-class mail subsidies. The committee hearings brought out that secondclass publications moving under the present subsidized rates include items such as The Daily Worker, Ballyhoo Magazine, Big Detective Cases, Bugs Bunny, Front Page Detective, Glamour, Howdy doody, Little Iodine, Modem Romances,, Pogo, Tom and Jerry, True Love Stories and many similar publications. The educational value of such publications was questioned, and no witness was able to show that it even exists.”
Why, then, didn’t the committee recommend higher increases on the postage of such publications and the big national magazines, such as Life, Readers Digest, etc., for whose subsidy we taxpayers contribute millions of dollars every year, whether we subscribe to the magsvines or not?
Why should the unsolicited advertising circulars be carriedthrough the mails, sorted and delivered for two cents, while the ordinary business or personal letter have to pay 4 cents?
The Wall Street Journal carried a article several sleeks aifeo in which the operations of the huge direct-mail advertising business were detailed. This article told of the many firms engaged in seeing that your name and address and mine are delivered, for a fee, to anyone wanting to try to sell us something. Nearly $150,000,000 was spent last year, according to the article, just to buy the lists.
Surely, adverising by mail—a $1,500,000,000 business last year —could pay its way in postage for the privilege of entering the home.
The committee contended in its report,, however, that first-class mail must expect to pay substantially more than the bulk mailings, because it gets preferential treatment all along the line—is required
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