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The clipping this text was read from
The clipping this text was read from

he boldly modem styling you see just kimts at bow deep-down modem the *57 Fords really are!

New Ranchero rides, bandies and looks like a modem car. It’s a rugged truck that carries over half a ton—more than many standard pickups. Ford’s allnew Tilt Cab Series brings modem design to the big-truck field. It’s America’s lowest-priced* Tilt Cab line.

New Ford pickups back up their modem styling with higher power, completely new cabs, a new kind of ride. Styleside bodies are biggest of any pickup. -

The trucks shown here just touch the sweeping changes in the new Ford line for ’57. See your Ford Dealer for complete details on the buck to fit youi*job.

* Baaed on a conapariaon of factory-aofgaatad list prices

68.6%