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Page 7 · spans the page · from the scan, no model involved
here once was an intelligent young man named Arthur Maxwell.
He thought he would like to “step up” ^ to a “medium-priced” car. So he went and looked at a model
than a
just “a few dollars more” Ford. At first glance it looked good- But when he got inside the car he
exclaimed, “No radio? No heater?^^-No automatic transmission? (gjr*
You call thisJfrauy??'' He soon saw that ajjgft^car with equipment he wanted became a HlfiH-priced c4r. So, being an intelligentyoung man he dashed off to his Ford Dealer and bought a —the true luxury car in the low-price field—wlith all the equipment he wanted, for
°0 ! less money than the stripped-down model he thought he wanted, Why don’t you do as Arthur did?
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