Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 3 · from the scan, no model involved

FALL FABRICS ARRIVING TIME TO PLAN YOUR BACK-TO-SCHOOL WARDROBE WOOL APPEARING TWEEDY COTTONS “CALYPSO” PRINTS FOR THOSE FULL SKIRTS' OR SHIRT-WAIST DRESSES ALL WOOL TWEEDS FOR SUIT OR SEPARATE SKIRT Still Lots Of Bargains In Summer Fabrics AIR-CONDITIONED FOR YOUR COMFORT AT
JOHNSON’S “The Home of Better Fabrics’*
83.4%