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With the very many changts being made in tjie farming game across the nation and the speed with which these changes are taking place, a fanner needs to study and “keep-on-the-ball" more than ever before in the history of our country. Changes not only in farmin" itself, but changes that affect the farmer’s livelihood indirectly, but nevertheless with grpat impact.
Of all these changes: new varieties, new methods, vertical integration, automation, new machines, etc., the most vital problem to the farmer in keer 'rtg his “head above the rater is MARKETING!
He can plant the best known variety, use the best Record of Performance cf a: imr.ls or poultry for breeding purposes, employ ;Le best' tec! niques for harvesting c have the most efficient help and equipment; in the end the real value of all of these practices, proven by research to be his advantage, is measured by the selling 'ob that is, done. v
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