Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 2 of 3 · from the scan, no model involved

RAPPAHANNOCK NEWS 12.50 PER YEAR Date_ NAME.... R. F. D. or Box No._ City--State_ From___tTo__ □ NEW n. □ RENEWAL Amount $_ Signed_
70.0%