Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 3 · from the scan, no model involved

STILL THE TOPS
IN EVERYTHING
AMERICA WANTS IN
A COMPACT!
Tops in Value! Lowest-priced* 6-passenger, 6cylinder sedans and station wagons! Tops in Gas Mileage! Improved version of last year’s record-busting Six. Tops in Service Savings! Go 6,000 miles between oil changes! New coolant-antifreeze normally lasts 2 years or 30,000 miles! Tops in Compact Luxury! See Falcon Futura... world’s most elegant compact; see Falcon Squire with woodlike steel side panels! Tops in Choice! Come in and choose from 13 wonderful new ’62 Falcons.
FORD FALCON FOR’62
85.2%