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sired that the price of locally grown food more accurately reflects the actual cost of pnv duction. "There's a miscon ception that fanners mar kets are selling ‘high-end boutique food." she said. “It may seem expensive in re la tion to what you find in the supermarket, but it s actually more reflective of the true cost of food. Most of the tixxi in the supermarket is less because it is subsidized ingrown on a mass scale.**
Advocates for the Bu> Fresh. Buy Local campaign list strengthening the local economy and supporting small-scale family farms as reasons to buy locally.
According to the Buy Local. Buy Fresh food guide, if each household in the Northern Piedmont spends $10 per week on locally pro duced foods and farm prod ucts, it would generate $32.9 million in annual direct ecu nomic impact to the region’s economy.
Increasing the profitnbih ty of local farming also makes selling farmland for develop ment less attractive. "The hope is that by starting a local food network, we can mnke local farming a viable business endeavor and discourage Virginiu farmers from having to sell then land." Wiley said "The FEt has spent 35 years helping people to protect farm land.'
said. “Now that some ol that land is protected with easements, we're asking how can we make it productive?"
The food guide will Is issued each year at the begin ning of the growing season, and will be available at www.buylocalvirginia.org
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