Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 5 · from the scan, no model involved

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> SEIBERLINB
COMMUTER ' :
TIRE! • Maximum Traction oq enow or ica • Smooth, quiot rides surfaces . . . wot or • An ali-purpose, “Bad Weather- Tiro dry Available Ip Re-C« >s
59.3%