Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 4 of 5 · from the scan, no model involved

Armstrong, Quaker and Gold Seal
RUGS | ALL SIZES In Beautiful Patterns SIZES FROM 6’ x 9’ to 12’ x 15’
76.8%