Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 2 of 3 · from the scan, no model involved
cial for your business and be able to deliver it with ease. Practice, practice, practice.
•Your outbound voice mail messages. You can bet that you will get placed into more voice mail boxes than you will get people live. Again, don’t lei this embarrass you because you’re not prepared. You called them - how could you not know what you are going to say?
•Your inbound voice mail messages. Change your voice mail message daily, if possible. Set expectations for when you’ll be unavailable during the day and when you’ll be returning calls. Suggest an alternate number for an emergency if you are not immediately available. And be sure to check those messages and return calls.
•Your car. Yes - from time to time, clients walk you to your car - meet you in the lot when they are arriving at the same time as you. Throw away the hamburger wrappers and the pop cans off the floorboards. Can this win accounts for you? It can lose them! Do it today.
•Your business cards. Have plenty of them. Know where they are. Carry them in such a way as to guarantee that they won’t be dogeared when you present them. This is a production. Don’t hand someone your business card,
See IMPRESSION, Page 20
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