Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 19 · column 3 of 5 · from the scan, no model involved
Impression
From Page 17
present them with it. Be excellent on purpose.
• Your in-person voice. Pace your client. Don’t talk too fast (He won’t trust you) or too slow (Hell think you are talking down to him). For both sexes, the lower you make your voice naturally, the more respect you command.
• Your handshake. Match to slightly lead your client in firmness when you shake hands. Don’t show off your hand strength as a sign of your confidence.
• Your clothes. Dress a little above the expectation of your clients. Show them that you respect them by what you wear. The best outfit to wear is one that draws no attention to itself. You’re going to dress differently to visit a Fortune 500 CFO than you will to visit the manager of a landscape company.
• Your accessories and grooming. For men, your shoes, watch and
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