Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 2 of 3 · from the scan, no model involved
This represents the part of the family dollar that goes for - electric service. It buys pretty nearly twice as much as it did in 1937. And when you think of all the things electricity does for the comfort, health, ease and fun of your family, you’ll count it by far the biggest bargata in your budget!
59.6%