Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 2 of 4 · from the scan, no model involved

Up to 80% less road shock
Ford has reduced front end road shock (the kind you notice most) up to 80%. And by a perfect teaming-up of rear springs, diagonally-mounted rear shock absorbers and tailored-to-weight front springs, Ford has proved that a car can ride smooth as silk without gas-eating extra weight.
82.9%