Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 3 · from the scan, no model involved

BE COOL AND COMFORTABLE In Dainty Plisse Cotton Crepe Undies By Pinehurst Slips — Shadow-Panel — Nyion Trim Half-Slips — Panties — Shortie Pajamas.— Gowns “The Home of Better Fabrics” 142 N. Main Street CULPEPER
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