Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 2 of 3 · from the scan, no model involved

CREW TJL round point button-down collar
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off [jMldOW. Here's the Christinas present that puts your man right in step with style! The spread rounded point collar that buttons down for neatness is approved by fashion authorities. In white or just-right pastels — a dnart gift!
$4.50 ' F. L. WHITE & CO. ‘THE WHITE SHOP” CULPEPER
57.4%