Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 1 of 3 · from the scan, no model involved

DVNCAN i INSURANCE CORPORATION ' -* # , REAL ESTATE and INSURANCE | - Telephone 800 ; p0 ®°x 852 ' DUNCAN BUIL|HN£ i, FRONT ROYAL, VIRGINIA £*. v Yj 'SW «v*. i> • A. B. HONTS HOWARD A. DUNCAN
54.7%