Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 2 of 3 · from the scan, no model involved

SILK and COTTON IN STRIPES KnD PLAIDS — SUITABLE FOR SPORT SHIR TS AND SUITS ACETATES PURE SILK BROADCLOTH SILK and DACRON BROADCLOTH
79.9%