Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 2 of 3 · from the scan, no model involved

REGULAR PRICE $26.65 SALE PRICE 13.95 First Line 100 Level Tire i UNCONDITIONALLY GUARANTEED AGAINST ROAD HAZARDS THE LIFE OF THE TIRE *Plu» Tax and Recappable lira
73.6%