Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 10 · column 2 of 4 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

Those 29 years of Ford wagon leadership have us in a generous mood. So right now we'll give you the Ik-si deal of the season. And if you base a wagon . . . we'll go even further to make a trade!

Xnierira's shrewdest shoppers have put Ford in first place. And today, almost one of every two '57 wagons you see on the road is a Ford. Come in and see how muih more sou get in a Ford wagon . . . in fresh, sculptured styling—in a rock-solid new "Inner Ford"—in bigiar performance. And remember Fords are the lowest priced wagons of the low-price three.* Ciome in today ... and savr on a Ford wagon!

*/liW mm comPmrtmm mf mmmm/rn'tmrm ‘ rmtmtl imUmmrrm trten.

40.7%