Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 5 of 6 · from the scan, no model involved

1 ' Ul 1
BUTTON-DOWNS! REGS! M COTTON FLANNEL SHIRTS
1.77 Usually 1.99 Plaids, tie prints galore! Famous mill Sanf.* cottons. True-to-size fit. Sizes 6-18.
65.5%