Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 2 · from the scan, no model involved

NOVELTY KNIT ORLON — Bulky knit cardigan with an all-over novelty stitch for unusual fashion beauty. Three-quarter sleeves. Care-free Orion acrylic—never needs blocking. White, black, beige, grey heather, red, spice brown, royal. Sizes 34-40.
80.3%