Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 2 · from the scan, no model involved

WOOL AND MOHAIR — Boxy cardigan in softest 90% wool, 10% mohair. Classic style with shoulder-line stitching, pearly buttons. White, grey heather, brown, green, red, navy, bright blue. Sizes 34-40.
76.4%