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The 1963 Ford gives you a ride every bit as smooth as cars costing hundreds more, and for two reasons: a revolutionary new suspension system . . . and added road-hugging weight.
It took ten million dollars to develop the new Ford ride. We designed a revolutionary new suspension system for the '63 Ford. Where ordinary suspensions move only up and down to absorb road shock, the Ford suspension moves backward as well. In this double-action suspension system, coil springs up front and leaf springs in the rear combine to give you firmness in cornering and a special smoothness over the road.
We added weight, strength and stability. The nevy Ford is now actually hundreds of pounds more car than any other car in its class. This remarkable weight advantage is in the suspension, frame, and body. And, as you know, this added weight means a more stable ride.
But a solid, road-smoothing ride is only part of Ford's total performance story for 1963. Look how Ford swept the field this
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