Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 7 of 9 · from the scan, no model involved

Model M760BMD
THE ALLENWOOD
GENERAL ELECTRIC CONSOLE TELEVISION!
• Front Controls and Front Sound . . . Easy to See . . . Easy to Use . . . Easy to Hear! • Set - And - Forget Volume Control . . . No need to reset volume each time set is turned on!
*189-95
78.7%