Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 3 of 6 · from the scan, no model involved

EXTRA SPECIAL LARGE GROUP LADIES’
Dresses
. . . Glazed Cottons . . . Broadcloths . . . Chambrays . . , Prints . . . Stripes . . . Plaids . . . Dots
89.5%