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Page 7 · column 1 of 2 · from the scan, no model involved

It’s the newest in a long list of Ford advancements that make this Ford the outstanding car for ’53!
No other car near Ford’s price has ever offered you so much! Ford was the first in its field to bring you V-8 power. Today, Ford alone of all the low-priced cars offers you the smooth, unsurpassed performance of a V-8 engine. And hord’s Six—the most modern in the industry—with Overdrive, won the Grand Sweepstakes in this year’s Mobilgas Economy Run. lord first brought to the low-price field a completely automatic transmission that combines the smoothness of a torque convertor and the gas-saving "go” of automatic gears. Fordomatic remains the most versatile automatic you can buy. Ford’s new "ride” brings you road-hugging and bump-leveling qualities never before known in low-priced cars. Front end road shock alone has been reduced up to 80%. Easier-acting suspended pedals. Center-Fill Fueling and Full-Circle Visibility are just a "few of the many important advancements first introduced by Ford. - And now Ford brings you the newest and finest in power steering . . . Master-Guide, a system exclusive in Ford's field! It’s no wonder, then, that Ford is the "Worth More” car ... worth more when you buy it... worth more when you sell it.
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