Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 2 of 7 · from the scan, no model involved

Smooth V-8 powor is exclusive to Ford in its field. And Ford’s Mileage Maker is the most modern Six you can own! Both the V-8 and Six-cylinder power plants deliver their hillleveling ’’go" on regular gas— and not much of that, thanks to Ford’s Automatic Power Pilot I
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