Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 1 of 3 · from the scan, no model involved

SWEATERS GIRLS’ CARDIGAN ■ PULLOVER . $2.98 100% wool. Sizes 7 to 14 BOYS’ PLAIN and NOVELTY SWEATERS $1.98 All wool, part wool. Sizes 3 to 6x; 7 to 13 GABARDINE JACKETS .... . $5.95 Zipper front, quilted lining i
58.6%